If you want to keep your business outpacing the competition, especially in a lousy economy, create a buffer that will keep your company far ahead of them. Competitive advantage holds the competition back, but a more
Recently, Cider CEO, Ilya Lipovich published an article on Forbes titled “Why the Discovery Phase is Key to Launching a Successful Product.” Check out this article to learn more about the discovery phase. What is the discovery more
iOS vs. Android Userbase: A Basic Comparison To determine which platform fits your business needs the best, it is essential to consider who you are building your app for. Identify what target audience will your user base more
The rapid growth of the e-commerce market presents new opportunities and challenges for small and big businesses alike. E-commerce offers companies the ability to expand their consumer base worldwide, allowing them to use digital channels more
Our CEO covered changing consumer behavior in the COVID 19 market and outlined a necessary business recovery strategy in this Forbes article. The COVID 19 pandemic has played a transformative role in altering consumer spending patterns and accelerating practices that were yet to become more
As a marketing consultant, I work with a lot of small businesses. It\'s been devastating to witness the impact that the coronavirus and the subsequent Shelter in Place orders have had on my clients. But more
