The Future is Online. Interview with 6 Pack Fitness – a leading company in the fitness industry

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Cider CEO Ilya Lipovich is interviewing our clients – Gera Rivkin, CEO of 6 Pack Fitness and Misha Breyburg, Founder and CCO of 6 Pack Fitness.

Visit 6 Pack Fitness website: https://www.sixpackbags.com/

0:06 – 6 Pack Fitness company overview

2:24 – How Cider helps 6 Pack Fitness to drive the eCommerce side of the business.

5:15 РThe role website plays in company’s marketing strategy

6:24 – Trends in eCommerce fitness space

8:40 – Pitfalls you should be aware of, choosing a platform for eCommerce website

11:53 – Omnichannel marketing strategy

14:04 – Pitfalls in working with a software development company

17:55 – Project management

22:26 – The process of making right marketing decisions

26:06 – Digital Marketing & Sales tools

28:56 – What has changed since the beginning of our partnership?

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