So you are going to use WordPress to create your B2B website. Well done, you are joining the ranks of thousands and thousands of other people who have made the same smart choice. WordPress has been the go-to platform for businesses looking to create their own site.
Did you know though, that one of the best reasons for choosing WordPress is their incredible range of plugins? Plugins are essential if you want to have a successful online business website.
Before we look at some of the best WordPress plugins available, that no website should be without, it is important to clarify what they are and what they do.
WHAT ARE PLUGINS AND WHAT ARE THEY MADE FOR?
Basically, a plugin is software that contains a collection of functions that can be used with a website created on WordPress or any other platform. They can add extra functionality to your website, or even completely new features. They are written using the programming language PHP, that initially had the name Personal Home Page, but became PHP: Hypertext Preprocessor.
This is commonly used as open source scripting language that works well in web development and is easy to embed into HTML.
Therefore all plugins are designed to integrate and work well with WordPress with no fuss whatsoever. In a similar way to apps and the old phrase of ‘there’s an app for that’ with reference to the Apple Store, within the wide WordPress user community the appropriate phrase is ‘there’s a plugin for that’.
Essentially, WordPress plugins make it easier to add features and functionality to their websites without knowing any code at all. What’s more, many of them are completely free to download and use.
If you are looking to increase the amount of traffic your website receives, relevant and meaningful content coupled with good search engine optimisation is essential. The best way to drive traffic to site regularly and in a sustainable manner is through SEO.
There are a plethora of different SEO plugins that help to streamline this complex process for newbies, but the best of the bunch by a country mile is Yoast SEO.
To give you some perspective on just how good Yoast SEO is, there are only a small number of plugins for WP that have pushed past the one million active downloads mark. Additionally, it has over 1,000 reviews scoring it 5 out of 5 stars. The bottom line is – it’s good.
If you want to ensure your site has an extensive array of benefits and features without spending a penny, Yoast SEO is essential.
A lot has been reported on the importance of backing up site information and content in recent years. Backing your website up regularly helps to protect against hacks and other attacks like ransomware, which is the most popular form of malware.
With BackUpWordPress, the once time-consuming and complex process, is made much easier and it features support for automatic scheduling of backup. Some of the reasons why this plugin is so popular, include:
- The fact it is easy to use
- Works in shared host environments with low memory
- Works on both Windows and Linux
- Allows you to create and manage different backup schedules for files and databases.
Undoubtedly, you intend to use a lot of visual content and images on your site. Therefore, Imsanity is a great WP plugin to utilise. It makes it incredibly easy to resize many images at one time so that they are better optimised for use in browsers. Images can be configured by quality, height and width.
Broken Link Checker
One problem that is incredibly frustrating is clicking on a link, only to discover its broken. To help prevent this from happening and improve the overall experience of people have using your site, is by installing the Broken Link Checker plugin.
This will automatically check all content on your site, including comments and posts, making sure all links work. If it finds any that don’t, it will notify you of the ones that are broken. It is an easy and effective solution to a common problem.
In addition to Imsanity, Envira Gallery is a great addition to your WP site plugin collection. It enables you to build galleries for your images that look beautiful and are highly responsive.
Quick and Easy FAQs
FAQs are handy sections to have on any website, but especially on sites that offer products or services. Using the Quick and Easy FAQs plugin makes this process a whole lot easier than if you were to do it without a plugin.
If you have any comments sections on your website, as you may already know, you will receive a multitude of spam messages in these. Any visitor that sees these, may be put off and think that your site is poorly maintained. This is why you need to utilise a plugin like Akismet.
Google Analytics is a helpful tool, even if you are not interested in SEO, as it gives you a complete overview of all manner of metrics, facts and figures about activity on your website. By far, the best WP plugin for Google Analytics is MonsterInsights. This connects your website to the Google tool and can be optimised in a number of different ways.
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