As you search for ways to drive targeted traffic to your website, blog, landing pages and products — you are sure to stumble across both search engine optimization (SEO) and Pay-Per-Click (PPC). While both have their time and place it is essential to understand the vital differences between the two and how they can be
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Data driven marketing certainly isn’t a new concept, but modern-day data science provides businesses with a whole new way of levering data points to optimize sales and business outcomes. Taking things to the next level, Salesforce is now integrated with the Google Cloud — thanks to Google’s Analytics 360. This innovative new method of data
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