Tag Archives: Digital marketing

How Will The Adobe Acquisition Of Magento Affect eCommerce Companies Which Use The Magento Platform?

How Will The Adobe Acquisition Of Magento Affect eCommerce Companies Which Use The Magento Platform?

Some of the most interesting information to be released in the digital arena of late has been the prospect of another merger between two of the biggest names in the industry. Hot on the heels of SAP’s acquisition of Hybris and Salesforce’s takeover of Demandware, it has recently been announced that Adobe, a company which

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How The Integration between Google Analytics 360 And Salesforce Is Changing The Face Of Digital Marketing

How The Integration between Google Analytics 360 And Salesforce Is Changing The Face Of Digital Marketing

Data driven marketing certainly isn’t a new concept, but modern-day data science provides businesses with a whole new way of levering data points to optimize sales and business outcomes. Taking things to the next level, Salesforce is now integrated with the Google Cloud — thanks to Google’s Analytics 360. This innovative new method of data

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