Tag Archives: Marketing

How Will The Adobe Acquisition Of Magento Affect eCommerce Companies Which Use The Magento Platform?

How Will The Adobe Acquisition Of Magento Affect eCommerce Companies Which Use The Magento Platform?

Some of the most interesting information to be released in the digital arena of late has been the prospect of another merger between two of the biggest names in the industry. Hot on the heels of SAP’s acquisition of Hybris and Salesforce’s takeover of Demandware, it has recently been announced that Adobe, a company which

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Launching a Mobile App? 5 steps to make your pre-launch marketing campaign successful

Launching a Mobile App? 5 steps to make your pre-launch marketing campaign successful

There are a plethora of Startups that have begun to develop solutions driven by assumptions, without seemingly requiring any proof of value for the people on the market (i.e. their potential clients). The point to be extracted from this is that people usually underestimate the importance of undertaking marketing before launching. The phrase, “If I

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SEO-4

SEO: Do it yourself or hire an agency?

According to recent research, startups are keen to invest time and budget in SEO. At the same time, they do not tend to develop a long-term strategy first, and only 8% of them hire an agency or an independent consultant. This means even though SMBs are willing to spend their time and money on SEO, they are not ready for long-term investments since SEO seems to be full of uncertainty and slow results.

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