Tag Archives: Software development

Launching a Mobile App? 5 steps to make your pre-launch marketing campaign successful

Launching a Mobile App? 5 steps to make your pre-launch marketing campaign successful

There are a plethora of Startups that have begun to develop solutions driven by assumptions, without seemingly requiring any proof of value for the people on the market (i.e. their potential clients). The point to be extracted from this is that people usually underestimate the importance of undertaking marketing before launching. The phrase, “If I

Continue reading
Defining Your Product Through The Discovery Process Before Moving Into Full Development

Defining Your Product Through The Discovery Process Before Moving Into Full Development

The biggest contributing factor in developing a successful application or website is to ensure that your development team fully understands your business goals, and how your new product will support those goals. While you may already have tangible goals in place, they must be translated into a design, features, functions, and flow that will meet your end user’s needs. This will require you and our development team to work through the Product Discovery Process.

Continue reading