The Future is Online. Interview with 6 Pack Fitness – a leading company in the fitness industry

Cider CEO Ilya Lipovich is interviewing our clients – Gera Rivkin, CEO of 6 Pack Fitness and Misha Breyburg, Founder and CCO of 6 Pack Fitness.

Visit 6 Pack Fitness website:

0:06 – 6 Pack Fitness company overview

2:24 – How Cider helps 6 Pack Fitness to drive the eCommerce side of the business.

5:15 РThe role website plays in company’s marketing strategy

6:24 – Trends in eCommerce fitness space

8:40 – Pitfalls you should be aware of, choosing a platform for eCommerce website

11:53 – Omnichannel marketing strategy

14:04 – Pitfalls in working with a software development company

17:55 – Project management

22:26 – The process of making right marketing decisions

26:06 – Digital Marketing & Sales tools

28:56 – What has changed since the beginning of our partnership?

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I reached out to Cider after doing a search on Yelp for a mobile app dev shop. After reaching out to a few companies, I settled on Cider. Liked their approach and an option of a Discovery phase for my idea. more

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Cider has been a trusted partner and instrumental in rolling out a number of Salesforce implementation projects for our consulting business. They always deliver on their promises and provide outstanding services. more

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Cider reached out to me for the graphic design of my jewel case and cd covers, within an hour of my request, . Even though Ilya told me this was a little out of what they did, he would give it a stab. more

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We approached Cider to build out our website. Being careful we took our time in discussing the project. Mike took us through the whole process of cementing our requirements and developing the first version of the site. more

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